I’ve written Amazon copy across various product categories, like skincare, beauty, home decor, food and beverage, wellness, and more. This breadth of experience has made me a flexible writer who can easily adapt messaging to fit different audiences and brand voices. I’m skilled at highlighting key benefits and unique selling points in a way that feels both compelling and clear.

At DIME, I led the strategy and execution behind the brand’s entire Amazon presence. I ensured everything aligned with DIME’s voice while driving conversions, from storefront messaging to individual product listings. My work extended beyond front-end copy; I used tools like Helium 10 to optimize backend fields and product descriptions for high-intent keywords, helping listings rank higher and perform better in organic search. This full-funnel approach played a direct role in increasing sales by 77.78% from June 2023 to June 2024.

Throughout my years of Amazon experience, I've collaborated closely with graphic designers to craft on-brand, compelling copy for infographic images, A+ content, and brand storefronts. For A+ pages, I've guided strategy to support both brand storytelling and conversion goals. I have experience writing both brand- and product-focused storefront copy, helping the designer strategically organize modules in a way that reflects the brand identity while keeping the consumer experience straightforward and easy to navigate.

I partnered closely with our design team to structure the pages, streamline navigation, and write all brand and product copy.

I wrote and optimized copy for DIME’s full catalog, including titles, bullet points, descriptions, and backend keywords.

I worked with the creative team at Nectar Consulting to optimize Fellow's Storefront, infographics, and A+ Content.